Internet Gambling: Market Opportunities
Internet Gambling: Market Opportunities, The opportunity for internet market markets is substantial and growing. The possibility of commercial resulting from internet and gaming technology mergers is
extraordinary. More consumers are gambling and more consumers use
Internet. RESULT TOGEL Every form of gambling can be placed on the internet. The internet provides consumer access at the household level.
The use of global internet by adult house users will exceed 50 million people
1997. Internet use around the world will increase to 170 million users in 2000.
More than half (around 56 percent) of use in 2000 will be offshore from
United States and Canada (Sinclair, 1997).
Internet games are new gambling forms. This is a new place – location on
Cyberspace. Most people enjoy gambling in one form or another. Most people do it
Do not consider gambling as dangerous for individuals or communities. Gambling
Considered as a unique form of entertainment. This is a catalyst for other entertainment activities. From the perspective of marketing theory and customer satisfaction, it
Provide real economic value, i.e., this produces psychic satisfaction. In general, that is
can be considered a global service because it meets similar needs
Various countries in the world.
Internet Gambling: Market Opportunities
Global gambling markets are currently bet more than $ 1 trillion per year.
More than 50 percent of global gambling markets are located outside United
Country (Venturetech, 1997). In the United States, 91 percent of adults receive
Entertainment of casino gambling for themselves and / or other people (Harrah’s, 1996).
Threat of internet gaming market
The biggest threat for global internet games is a legal and political environment. Internet gaming is considered by many people to be illegal in the United States
Under the Federal-18 u.c.c. 1084, Wire Law. PREDIKSI WLA The purpose of that action is
“To attack the financial base ‘organized crime’ horse racing and sports betting”
(Barry, 1997b). It’s possible that “whether legal internet games are irrelevant
Because the government can do a little to prevent it … the regulator may have no choice
But to tolerate internet games. When this happens, as happened in Nevada, focus
must shift from the prohibition to the regulation and the creation of parallel universes ”
(Cabot, 1996).
The other major internal and external environment threats to the success of the development and maintenance of the proper internet game industry include: relatively weak global internet infrastru, unsatisfactory hardware applications
and software technology, system security, low-level capital structure, generic product competition, potential corporate fraud, unexpected jackpot results,
The lack of endurance, organized crime infiltration, casino gambling market saturation, a replacement of more attractive products, consumer dissatisfaction, and lack of industry credibility. Trans-national nature, LIVE DRAW HK cross-cultural, and diverse from businesses creates a greater challenge for decision makers in this industry.
This internal and external threat to the internet game industry exists, and
They are serious, but they cannot be avoided or cannot be overcome. Industrial needs
To formulate and manage the good, i.e., a decent, sustainable strategy. A good strategy is
“One that neutralizes threats, exploits opportunities, taking advantage of strength,
and avoid or fix weakness “
